If you operate an e-commerce store, you ought to know that increased website traffic does not necessarily translate to more sales. The impediment to sales growth stems from the inability to convince customers to check out or purchase. In fact, most e-commerce businesses face this challenge because of failing to communicate or depict a credible brand image and poor site designing.
Having a website alone will not get you where you want to be in the e-commerce sector. The various visual aspects involved must work harmoniously to provide an unparalleled user experience. We had a meeting with the team of Digitawise – BigCommerce Solution Partner – and in their opinion to obtain additional returning customers and boost the conversion rates by over 50%, you should follow this steps.
- Make Use of High-Quality Photos for Your Website
For most e-commerce merchants, delivering an unmatched user experience can be a daunting task, especially since the only resource is a two-dimensional platform to interact with customers. Nevertheless, this tool can still be used to achieve the desired conversion rate by using high-quality images throughout the website. Adding such pictures of your products gives customers a clue of what they ought to expect from you.
Aside from just adding quality images, take advantage of various features to give potential customers a comprehensive view of the products. As such, consider a feature that allows customers to zoom in and out or get a 360° view.
- Optimize your Website for Mobile Transactions
With the current increment in the number of mobile phone Internet users, it would be unwise not to take advantage of such an opportunity to make money. For this reason, you must ensure that your site can be supported by both PCs and smartphones, whether iOS or Android. Even so, there should be no difference between the mobile and PC supported site in terms of quality, function, and user experience.
- Ensure that your Site Puts Users’ Interests First
While well-designed websites may be appealing to any user, it may be disappointing to customers who may want to share their sentiments, seek assistance or ask a question. In this case, you can utilize a wide array of features like free chat support, brief customer surveys, and feedback or reviews. With such tools, the customer will feel valued since he or she can do more than just buy the desired product. Additionally, getting feedback will help you better and grow your business, which will in turn lure more customers.
- Make Sure that you Conduct TouchPoint Optimization
Keeping users engaged while using your site can lead to increased conversion rates. Hence, ensure your site incorporates a simplified registration process while still getting all the necessary customer details. Also, think about other factors like password recovery and confirmation emails, for instance after a customer pays for a product or service. By also adding chat features to the site, you will create a valuable connection between the users and your store, which results in returning customers and vital feedback.
- Keep your Site User-Friendly
Remember your website is the selling point or interaction medium between you and your target audience. Therefore, you must ensure that customers can maneuver through it easily. Keep the search feature simple, but ensure that it offers a clickable category list and advanced search filters that aid customers in locating what they need from your website.
A key thing to note from the above pointers is that your e-commerce store must give users the priority by incorporating features that cater to their interests. By including quality images, an interactive platform and allowing mobile phone navigation, you can expect higher conversions.