It is very important for your business to have a competitive edge, not only will it help retain your current customers but also help you gain new ones. Besides branding and offering your services, there are more things that you can be working on in order to generate impact on digital platforms. One of which is by working on SEO.
What is SEO?
When a potential is interested in a service or product that your company offers, they turn to search engines for the best possible answer. You would want your business to be one of the first results they land on in order to attract them, and have them interact with your website for a potential transaction. Your rank does not happen naturally, instead it is the application of SEO that gives it a boost.
SEO stands for search engine optimization, it is the process you apply to your website in order for it to rank higher on search engine results page. There are certain actionable steps in order for you to follow in order for Google’s crawlers to recognise your site as a high-quality website and therefore promote it to a higher ranking.
There are SEO tactics you should apply to your website in order to get the attention it deserves. Here are some SEO your business should follow in order to stay one step ahead of your competitors.
You should identify keywords or phrases that your company would be associated with most. The keyword should be one that your potential customers might reach you by. Ensure the term is used in the title tags on the page and is mentioned a few times in your blog post. This will increase the chances of your website showing up on SERPs.
While you are addressing Google’s algorithm don’t neglect the readability of the content for potential readers. Use keywords sparingly and apply them in the most natural way possible.
2. High quality content
Whether it is people or Google’s algorithm, both prefer website’s that are content-rich. This means that the information that you provide insight on must be valuable and useful. While the length of your post is highly important too, try to focus on writing a certain amount of words for your blog posts, make sure the posts are relevant to your business.
3. Making it mobile friendly
With technology advancements, mobile readers are slowly surpassing the desktop users. It is important to take into consideration in writing and creating content that fits the phone as well as your desktop page. There are certain elements to look at, like the loading speed of your website, font size and its layout.
4. Generating an XML Sitemap
Google’s crawlers are robots, meaning they can’t interpret complicated information. In order for it to be easier for them to crawl and analyse its data. Using and submitting an XML site to google will allow it to easily interpret the structure of your website and identify the more important pages.
5. Optimising уоur URL structure
Using keyword relevant URL structure is also highly important for your website. In order for Google to easily identify relevant websites, they will also check it against the URL, the relevance of the keyword within the URL makes it directly relevant to search terms.
A lesson to learn
Now you know the 5 main actionable steps to SEO, your business should start seeing improvements. However, this is an ongoing process that you will need to keep working on in order to see an exponential growth. You can check out resources like https://www.click.co.uk/resource/seo-uncovered-advanced-guide-seo more a more in-depth idea on how to work on your SEO for your business.
If you’re looking to expand professionally, there are search agencies that can provide you and your business will a long term plan. Reach out to companies like https://www.click.co.uk for more information.